About
I’m an enterprise-level creative leader and founding Creative Director of the Ford Design System for Web—conceived at VML (WPP) and now stewarded in-house—to align every digital expression of the brand. Over 20+ years at Ford, WPP, FleishmanHillard, and Perficient I have unified web, retail, merchandise, motion, audio, and spatial touch points into coherent, revenue-driving ecosystems. Multi-award winner (Webbys, ADDYs, AIGA, ADC) and “strong opinions, lightly held” collaborator who has guided teams of up to 40 creatives and managed $9.2M P&Ls. Recently launched the next-gen Ford.com and pioneered an AI pipeline that converts motion design into production-ready code—ready to scale across every Ford sub-brand worldwide.
Experiences drive me, like successfully pitching Michael Jordan’s Hall of Fame social campaign, helping a King realize his 30-year-old vision, and developing multiple campaigns to combat malaria - with John Hopkins University and The President’s Malaria Initiative to secure funding, and Novartis to distribute thousands of life saving medications. I’ve also traveled the country interviewing first respondents to 9/11, Katrina and the Oklahoma City bombing, and worked with the largest oil and gas company in the world to prepare their organization for a major energy and sustainability transformation.
I feel fortunate to have all of the stories and experiences from working with so many interesting clients. A sampling of those clients include:
I have produced numerous national and international award-winning campaigns. My work has been published in major industry magazines, publications, and social media blogs, and I'm the proud recipient of awards from the following institutions and organizations: ADDYs, AIGA, Art Directors Club, Davey Awards, Pan Arab Web Awards, Silver Anvil, Sabre Awards, Webbys and Web Health Awards.
