Andrew McClellan

With its long and well-known history in the camera business, Olympus Corporation of the Americas (OCA) lacked awareness of its growing medical and industrial sectors among target audiences, particularly in the U.S. 

Further complicated by reputation challenges in its successful medical scopes division, OCA sought to establish a new brand to better reflect its growth in these fields.

I worked with numerous OCA stakeholders across two continents to create the human-centered “True to Life” campaign, focusing on OCA’s diverse audiences, from hospital administrators to policymakers, employees as well as the photography community.

Team

Andrew McClellan
| Creative Director

Peter Quinn
| Creative Director

Erin Miller
| Art Director

Sharon Duke
| Designer

Greg Fisk
| Designer

Christoph Green
| Director

Frank Hamilton
| Photographer

Betsy Borrelli
| Managing Account Director

Paul Vosloo
| Internal Communications

Caroline Judge
| Account Director