Samsung's Vision for Tomorrow
Technology that enables a better quality of life
Samsung DC’s public affairs team needed to position Samsung, and the DC office, as a thoughtful and collaborative partner involving social, environmental and economic issues pertaining to Samsung’s products, consumers and technology.
We developed a communications platform targeting policy makers and influencers. With an evolving technology landscape, the campaign requires the agility to pivot – and be open enough to address CSR and policy issues like smart health, environment, IoT, education, and beyond.
Instead of a campaign selling products or services, we created a campaign about sharing and encouraging new ideas. Everything was built around showing how Samsung is exploring creative uses for technologies that can potentially solve some of the world’s biggest problems and create opportunities. The campaign highlights Samsung’s investment in technology to add value, advance consumers, and contribute to improving the quality of life.
Team
Andrew McClellan
| Executive Creative Director
Angad Medi
| Art Director
Sharon Duke
| Designer
Will McHenry
| Motion Design Director
Vicky Chao
| Motion Designer
Minni Gupta
| Social Media Lead
Liz Cook
| Managing Account Director
Katie Fraas
| Account Executive
