Samsung's Vision for Tomorrow
Technology that enables a better quality of life
Washington hears a thousand technology pitches each week; few open a window wide enough to see the country behind them.
Look through Samsung’s Lens.
A mail carrier in Pennsylvania turns every bridge it crosses into a self-reporting structure.
A VA clinic in California uses VR headsets and custom games to help veterans steady PTSD triggers.
An Olympic athlete in Texas tracks hydration levels on a Galaxy smartwatch between heats.
Three scenes, one storyline: Samsung’s American footprint is measured less by square footage than by problems solved and possibilities opened. The mail carrier, the veteran, and the athlete all benefit from tech financed on U.S. soil: chips forged in Texas, health-care software nurtured through our startup programs, and smartwatch R&D perfected by American engineers.
Vision for Tomorrow is the operating system behind that storyline. Instead of showcasing finished gadgets, the initiative lifts half-built ideas out of Samsung R&D and lets them earn citizenship in the real world—side-by-side with the policymakers, researchers, and nonprofits who can scale them.
How the program works
Start with a human need—bridge safety, PTSD care, eldercare, clean air, trauma recovery, classroom equity, resilient infrastructure.
Launch a rapid pilot—evidence before advocacy.
Keep the blueprints open so regulation, research, and deployment advance together.
Why it matters
50+ years of building and hiring on U.S. soil
$6.5 billion directed to U.S. small businesses and startups
$17 billion invested in a semiconductor facility in Austin, TX
15 000+ American employees across factories, labs, retail, and design studios
Lawmakers don’t leave Vision for Tomorrow with a brochure; they leave having participated in a solution—often one located in their own district. The result is a shared roadmap where innovation and policy advance together, and where Samsung’s decades-deep investment in America is visible not just in economic graphs, but in everyday life:
A family that sleeps easier.
A veteran who breathes steadier.
A sixth-grader who believes chemistry is hers to master.
A bridge that confesses fatigue before tragedy strikes.
The payoff is measured in outcomes, not talking points: sturdier bridges, calmer veterans, healthier athletes—and a clearer view of how Samsung’s technology and investment already strengthen everyday life across the country.
That is the larger story—technology that inspires the world by investing in America, creating futures that enrich lives, and contributing to social prosperity one innovation at a time.
Team
Andrew McClellan
| Executive Creative Director
Angad Medi
| Art Director
Sharon Duke
| Designer
Will McHenry
| Motion Design Director
Vicky Chao
| Motion Designer
Minni Gupta
| Social Media Lead
Liz Cook
| Managing Account Director
Katie Fraas
| Account Executive
