Imagine being able to step into the shoes of your customer and see your designs through their eyes. That's the promise of AI and neuroscience in user experience design. We used an eye-tracking tool that uses artificial neural networks to simulate how users will see a design. It takes into account everything from layout and contrast to color and faces.

Imagine being able to step into the shoes of your customer and see your designs through their eyes. That's the promise of AI and neuroscience in user experience design. We used an eye-tracking tool that uses artificial neural networks to simulate how users will see a design. It takes into account everything from layout and contrast to color and faces.

Imagine being able to step into the shoes of your customer and see your designs through their eyes. That's the promise of AI and neuroscience in user experience design. We used an eye-tracking tool that uses artificial neural networks to simulate how users will see a design. It takes into account everything from layout and contrast to color and faces.

Creating a shared experience with Ford’s FMC Dealer portal.